UX/UI DESIGN · PRODUCT THINKING · VISUAL SYSTEMS
I DESIGN
USEFUL THINGS
WITH AN
ARTIST’S EYE.
Multidisciplinary designer working across UX/UI, graphics, illustration, photography and motion—with an enduring love of oil painting.
01 / SELECTED
UX/UI WORK
Digital products shaped through research, clear systems and careful visual craft.
02 / CREATIVE ARCHIVE
THE WIDER PRACTICE
Selected original work spanning commercial graphics, illustration, print, photography, motion, 3D and web design.
GRAPHIC DESIGN · CAMPAIGN
Fashion Banners
Editorial image treatment and campaign art direction for a coordinated banner series.
GRAPHIC DESIGN · eDM
Breakfast Campaign
A modular email and advertising set adapted across desktop, square and horizontal placements.
GRAPHIC DESIGN · eDM
Summer Campaign
A bold seasonal promotion translated into a complete family of digital formats.
ILLUSTRATION · INK
Character Sketchbook
Playful character, costume and creature studies developed directly in line.
ILLUSTRATION · INK
Botanical Character
An expressive figure study combining organic forms, rhythm and hand-drawn detail.
ILLUSTRATION · STATIONERY
Love Birds
A romantic illustrated identity created for personalised wedding stationery.
ILLUSTRATION · PATTERN
Colour Play
A bright repeat-pattern study balancing simple shapes, colour and variation.
PRINT · PRODUCT
Personalised Patterns
Custom floral graphics carried from surface design into finished printed products.
PHOTOGRAPHY · BOTANICAL
Flower in Colour I
A close observational study of light, texture and a fleeting natural moment.
PHOTOGRAPHY · BOTANICAL
Flower in Colour II
Saturated colour and shallow focus turn an everyday flower into an abstract composition.
PHOTOGRAPHY · PORTRAIT
Soul of Portrait I
Soft natural light and landscape used to create an intimate environmental portrait.
PHOTOGRAPHY · PORTRAIT
Soul of Portrait II
A monochrome portrait exploring movement, silhouette and translucent fabric.
MOTION · TITLE DESIGN
Television Titles
Opening-title typography and motion direction created for television programming.
MOTION · CHARACTER
Character Animation
Character design brought into motion and composited with live-action environments.
MOTION · 3D EFFECTS
Studio Effects
Lighting, compositing and 3D-effects exploration for polished broadcast imagery.
MOTION · PROMOTIONAL
Product Storytelling
Branded promotional animation connecting product customisation with a clear message.
WEB DESIGN · COMMUNITY
YPSN Hong Kong
An information-rich community website for Hong Kong’s young shipping professionals.
WEB DESIGN · CORPORATE
LSR Services
A restrained corporate web presence for a specialist shipping research consultancy.
03 / APPROACH
HOW I WORK
A practical design process that stays close to people, evidence and implementation.
- 01
Discover
Listen, research and map the context before deciding what to make.
- 02
Define
Turn observations into a focused problem, priorities and measurable direction.
- 03
Design
Prototype flows, systems and interfaces with accessibility built in.
- 04
Deliver
Collaborate through build, refine the details and learn from the outcome.
04 / PERSONAL PRACTICE
SKETCHES & STORIES
Experiments in line, colour, photography and character—where curiosity stays visible.
05 / ABOUT
MORE THAN
A DESIGNER.
Creative-media graduate.
Design leader.
Artist at heart.
Design is how I solve problems. Art is how I keep asking better questions. Both shape the way I notice, make and care.
Head of Design
UX/UI Designer
Freelance Designer
City University of Hong Kong
School of Creative Media
Digital products
Visual communication